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The Power of Play in Early Childhood Education!


Kids having fun learning through play

Hey there! If you’re here, chances are you care about giving kids the best start in life. And guess what? We’re totally on the same page! At Bloom, we’re all about letting kids be kids—and that means lots and lots of play.

So why are we so obsessed with play in early childhood education? Well, let’s break it down. Research tells us that when kids get to learn through play, they remember stuff way better. Think about it: when was the last time you learned something by just being told about it? Probably not as often as when you figured it out yourself, right?

Now, cast your mind back to your own childhood. Remember those days of endless play and exploration? That’s what learning looked like for us too—no formal stuff at age three, just lots of time to explore, make mistakes, and have fun.

But fast forward to today, and it seems like we’re in a rush to make kids grow up too quickly. We’re filling their days with structured activities and forgetting about the magic of play. And guess what? It’s not doing them any favors.

See, those early years are crucial. Did you know that about 90% of our brain grows before we even turn five? That’s why we’re all about protecting those precious years and giving kids the chance to learn through play.

At Bloom, we believe in the power of play to unlock children’s potential. When kids play, they’re not just having fun—they’re building essential skills like problem-solving, teamwork, and resilience. By providing a nurturing environment that prioritizes play-based learning, we’re setting our children up for success both in school and in life.

Want to join us in championing play-based learning? Share this message and let’s make sure every child gets the chance to learn through play. After all, the future starts in the sandbox!



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